Motus

Motus is movement culture that integrates elements of fitness, gymnastics and dance to strengthen and bring agility to the body through different and sometimes unconventional animalistic motion. 

The branding for Motus derives from the aim to bridge the gap between animal and human. A playful, agile monkey hangs on to the letter 'U', slightly tilting it with its weight. The unevenness of the letter 'U' is representative of the unique and instinctive animal within all of us. 'Monkey business' as the motto is also fitting not just for the obvious monkey in the logo, but also for its playful tongue-in-cheek attitude.