Humanic, a member of the Leder & Schuh family, is Europe's No.1 shoe retailer and fashion authority. Currently, it has stores spanning across eleven European markets.

Humanic Bag

A new and exclusive shopping bag was designed for Humanic's newest store in Stephansplatz, sitting at the center of Vienna and across the famous Stephansdom. The bag design was directly influenced from its prominent location and proximity to Vienna's cathedral- one of the tallest churches in the world.

Humanic New in-store

'New in-store' project is a series of both digital and print based marketing materials aimed to promote featured new products in-store. A series of email templates, as well as, in-store signage and cards were created in order to draw attention to and increase popularity towards new products.

Humanic Gift Wrap

Series of gift wraps created for Christmas & New Years 2012.

Fake

A private urban street label re-branding project completed for Humanic. The re-branding included a number of elements; from concept development to new identity, box design, table talkers, POS and application of identity to specific shoe components.

Va Bene

A private label re-branding project completed for Humanic. The re-branding included a number of elements; from concept development to new identity, box design, tags and application of identity to specific shoe components.

Humanic Staff Training

Staff Training 'goodie box' was created as a welcome gesture for the new Humanic staff. It is both informative and fun. I was responsible for content generation, as well as, art direction and design of all the products. The 'goodie box' includes a mini Humanic Brand Book, A-Z Shoe History booklet, informative cards and cd, and other small goodies.

Humanic Avatar

Humanic Avatar is feet scanning technology available at Humanic stores. Information booklets and Avatar kids give-aways were created in order to introduce and promote this new in-store feature.

Humanic Press Invite

Humanic Spring/Summer 2013 Press Invitation.