Lab Vitalité, launched in 2016, is a new health and lifestyle food blog based in Istanbul, Turkey. It aims to create a platform for food lovers and continue the discussions on healthy eating.
The branding parallels the nature of Lab Vitalité; a space where users are encouraged to engage in a dialogue. Integrating a speech bubble to the logo is a reflection of this intended engagement. As a playful detail, the tip of the speech bubble replaces the acute accent placed on the letter 'é', which remains to be discovered by the observant viewer.