Artkurio

Artkurio is an international art consultancy service based in London with an unique mix of expertise in old master paintings, contemporary art and performance.

The word 'curious', embedded within the brand name, was the starting point for the concept. Similar to a puzzle, the logo consists of two layers: a bold and distinct layer complemented by a less distinct and a nearly invisible one. This layering generates a subtlety in the logo where the letters are gently revealed. This subtlety of the logo evokes an innate need to solve the puzzle and taps into our very human nature of curiosity.